Category «Web Design»

6 Ways to Use Video to Increase Conversion Rates

conversion_rateBeen wondering how you can work with video to send conversion rates in the right direction? Here’s a quick rundown of six tried, tested and approved methods that could add up to a real difference:

1. First of all, try inserting a lead capture form in the first 15% of the video and see what happens. It might sound like an odd idea, trying to capture leads early in the video, but it often proves surprisingly effective. A study carried out by Wistia on 15,000 videos with lead capture forms found that those placed early on had the highest conversion rates of all.

2. Next up, never underestimate the power and influence of a smiling face. In terms of thumbnails, studies have shown that those featuring smiley human beings tend to attract far more clicks than those of text, random images or glum-looking people. It seems we can’t resist a smile!

3. Keeping your videos short and as entertaining as possible from the word go is also of the utmost importance. Engagement it near total at the beginning, though immediately begins to fade away as time goes on. The shorter the video and the more entertaining therefore, the better the engagement from start to finish.

4. Focusing on trust and personality can also make a big difference to your videos. Think about how you can reach out to your audience in an instant, in a way that might prove impossible with static text. Putting a face and human quality to your business can transform the way it is interpreted by your target audience.

5. Don’t forget that there’s always the option of sending personalised videos to your target audience members, or at least videos that appeal directly to much smaller groups. When the recipient feels as if they are being addressed directly, the video’s message and influence increase exponentially.

6. Last but not least, use marketing automation to leverage video viewership. Roughly translated, use tools that allow you to see who has watched say 25%, 75% or 100% of your video, in order to know how, when and with what to target them.

How Can Website Design Affect SEO?

web design

Most companies are under the false impression that SEO only relates to keywords. Years ago this would be the case; companies would choose keywords relating to their business and stuff them into everything they did online. These days Google has put a number of algorithms in place to eliminate over stuffing.

These days your website design has a serious impact on your SEO success. Before understanding how your website design will have an impact on your search engine optimisation, it’s a good idea to get an understanding on the different website designs available and how they can impact your SEO success.

The first website design to look at is the parallax design. This particular design puts your entire website on one single page. While this is unique and interesting, making use of menus, it is not very SEO effective. This particular design reduces the impact your keywords will make on search engines, not to mention there are less pages to be ranked, thereby affecting your ranking in search engine results.

seo1The important ways your website design will affect the SEO of your site is based on five very important factors. While you have some idea of the types of website designs available, it’s how they function and the features they include that can make a difference, ensuring search engines find your site, rank it correctly and help you achieve online success.

When designing your website, whether you’re changing your current website to increase your traffic or you’re designing a brand new site to grow your new business and push it forward, you need to ensure the site is easy to navigate. Google uses internet crawlers that constantly monitor the internet and search through the pages you have online.

If the crawler arrives on your page and struggles to make it through the navigation, it will have a negative impact on your site in search engine results. Navigation is essential to the success of your business online, ensuring your customers find products and services they are searching for quickly and easily.

The speed in which your pages loads is just as important as you website navigation. It is common knowledge that customers will leave your site if your pages take more than a few seconds to load. When designing your site, ensure you and your design team in a very close attention to your page loading speeds, as this will have a significant impact on your SEO success.

The third way you website design will affect the SEO of the website is the number of pages you have. Obviously the more pages, the more the search engine has to rank. If you only have two pages, then you only have two pages to be ranked in search engine results, more pages means more visibility.

Make use of local information. The new Google algorithms are focusing extensively on local searches. Ensure your company address and contact details is on every single page of your website to help you achieve good results in local searches.