How To Compile A Good Keyword Analysis

keywordIf you are the owner of an online business, then you know that there are countless other businesses that are just like yours and that it is your responsibility, above all else, to persuade people to use your products, your services, and not those of anyone else. But how do you do that online, when you are faced with the task of getting people to even come to your site in the first place? That is the problem to which this article is the answer.

Why Good Selection Matters
When people search the Web, they do so by typing in one or more important keywords. For example, a person searching for platinum earrings might do a search that contains one or both of those words, with or without quotes (which yields an exact result). Search engine optimisation — also known by the abbreviated form SEO — is a method of improving the “visibility” of a website in a list of search results by including certain keywords with a certain frequency. Keyword analysis takes into account what types of things people search for on the Web and what words they use, thus forming an algorithm that can be used for SEO purposes. It is thus important to choose what words to include in the text of your website, as that can affect how likely your site is likely to turn up.

Types of Keywords
They can be grouped into several categories — strong and weak, global and local, singular and plural and so on. But the most important way of grouping them is into short- and long-tail keywords.

Long-tails are defined as a “combination of highly searched key phrases that generate relevant phrases.” They are among the most valuable kinds in terms of the amount of traffic that they can draw to your website. They can be used for the titles of articles and the headings of press releases, and to help with conversion.

Short-tail keywords, on the other hand, are generic phrases that search engine marketing experts use to generate interest in a website.

Which Tools Can Be Used To Compile A List
Tools of various kinds can be used to compile lists of keywords that you can refer to for search engine optimisation purposes. Some of the best can be found at WordStream, whose free tool contains an aggregation of over a billion keyphrases collecting from more than a trillion search queries! Plus hundreds of related terms gathered from various sources. You enter your long-tail phrases to find out just how people search for the topic in question. Other tools available from WordStream include:

– Keyword Niche Finder — gives you structured suggestions, not just a chaotic-looking list
– Keyword Grouper — This, too, returns organised search results.

What To Look For
When you are looking for the right ones to use in your website, you should take into account that very often, niche keywords — those that are used most often when discussing a particular field — are often the best to use. Thus, if your website is that of a company that markets computer products, some of the niche wording that you will wish to use might include motherboard, hard drive, USB port, antivirus program, software, word processor, mobile apps and so forth. The use of these can often be more effective than the use of “high volume” ones.

Why Adding A Country or Region Helps
The names of regions can also be helpful because if your company serves mainly or exclusively the people of a certain region or regions, you will want to focus on them, particularly if you market products or services for which people tend to search their own local area.

How to master linkbuilding


To become great at link building, the first thing you should know is that it’s all about having a strategy. If you have no strategy in your link building, then you are more likely to waste your time and your money. Creating a strategy will help you get better results without using too much of your time. So don’t forget to have strategies in every link building task that you do as this will benefit you and your business.

There are also many other ways you can improve your link building process. To help you enhance your link building skills, we’ve listed some tips below.

Be an Influencer

To be an influencer in link builder, you must first create and build your content that showcases your expertise to the world. The quality of your content is vital as this is where other businesses will judge you by. If they feel that your content is worthy, then they are more likely to link to your website.

The next step is creating momentum with other third-party media. There are a few specific tools that you can use for building the momentum. The first stool is called ‘Haro’ which enables you to view a list of all television, radios or bloggers who are looking for their questions to be answered by experts like you!

Improve relationships

We all know that it takes time and effort to build and develop a relationship with other businesses in the same or different field. By now, some of you have probably created some valuable networks and contact already. Your current contacts are more likely to link with you as you already have a good relationship with them. So the goal is to keep up with your relationship with your contacts as they can be helpful in link building.

Choosing the right keywords for optimisation

Adding the right keywords to your contents is critical for your SEO. Keywords can be applied to the title and throughout the content to make it effective. So to help you add in the right keywords to your article, we’ve gathered the following basic tips to get you started.

Consider your topic

Find out the main subject and the main theme. How can the readers benefit from reading your article, what would they gain?  Also what questions does it contain and how is it answered?

Go with the long tail

Now that you have researched your keywords, you might get stuck with choosing keywords that are too mainstream or has too many high search volume. If this happens, you can always try the long tails which in layman’s terms using keywords that have 3 or more phrases as some could be utilised for the topic. You can always check the phrases on Google Analytics to find out about the phrases.

List your keywords

Before using an automated keyword search tool, you need to ask yourself what would you type in the search engine if you wanted to find content on the same topic. So list all of the keywords that you can think of on paper. Make sure that the keywords are no less than two words!

Research your keywords

Once you have a list of keywords, it’s time to research about each of them. The Google Keyword Planner can come in handy for this task especially if you’re looking for a free keyword search tool.

Double the keyword

Keywords that contain a high volume search can be applied to your long tail phrase and can be placed on your content twice as they can be a useful keyword for your content.

Place your keyword in the headline

Putting the keywords in your headline could have a positive effect on your ranking especially if you are looking to rank them on the first pages. The headlines are the first thing you see on a search engine, so it’s important that the main keywords are in place.

The Best SEO Tools

For many business owners, it’s hard to keep up with the new trends in SEO as there are always new methods and trends that are being published. It can also be very time consuming to learn and improve your skills on SEO. Luckily there are now many tools that can help you increase your rankings without taking too much of your time. These devices are designed and automated for easy and faster use. More and more business are now signing up to this tools as it can help you save time and improve rankings faster. Let’s take a look at some of the best SEO tools that are available in the market.

Content Intel – MozBar

One of the methods that we all use is looking at our competitor’s website and collecting intel and other information that we can use to improve our website. MozBar will give you just what you’re looking for when it comes to finding out your competitor’s full Intel. Not only does it provide you with lots of information at once, but the tool is also available for free. It’s no wonder why many businesses rely on this tool.

Link Building – BuzzStream

Link Building is an important factor for building your SEO. Link building is also very time consuming, BuzzStream created this tool that will help you find a list of quality influencers that can enhance the quality of your website and improve your rankings.

Keyword Research – SEMRush

Keywords are everything to SEO. Without having the right keywords for your niche then you won’t get very far in the search engine. This is where SEMRush can help you find the best keywords that will have a high impact on your rankings. The tool also tells you which keywords you can ignore. It provides an in-depth report on keywords.

5 SEO Tips To Get Your Website To The Top Of Google Search After Penguin 4.0 Update

penguinIt may have been a while back now, but millions are still struggling to get their sites back to strength since Google’s Penguin 4.0 update. Both organic and paid search have transformed massively over recent months and years, making it difficult to know where and how to start the climb-back.

So with this in mind, here’s a quick rundown of 8 tried and tested SEO tips to help give your business and your website a nudge in the right direction:

1. First up, be sure to optimise your website in accordance with how Google’s Rankbrain AI system gets the job done. The long and short of it being that you need to focus on the kinds of unique long-form queries and answers that are becoming the new face of search. To do this, you need enough original content to provide context for your keywords. It takes time, research and trial & error to get it right, but it’s the only way forward right now.

2. Next up, be aware of the fact that not only are consumers these days anything but brand-loyal, but they are also active all the time and ready to act in an instant. As such, strong focus on ‘near me’ search queries is highly advisable, rather than attempting to cast your SEO net too wide.

3. Also important is optimising for voice search and natural language. Now more than ever, consumers are beginning to turn to voice search as their primary search method, which in every instance creates search terms and results that are very different to those of text search.

4. Try to tailor your optimisation efforts in a manner that provides direct answers to the kinds of questions your target audience members ask. The more specific you are, the better your chances of ranking highly. Your content could even appear in a “rich snippet” which highlights it at the top of the results pages, if it ranks highly enough and is formatted in such a way that Google sees it as a trusted answer to a question.

5. Last but not least, most of the power and influence these days may be in organic listings, but PPC still holds its own unique value. So while paying in hard currency to get your brand and website to the top of the rankings may seem like a con at times, it is at least an approach that’s largely guaranteed to work!

6 Ways to Use Video to Increase Conversion Rates

conversion_rateBeen wondering how you can work with video to send conversion rates in the right direction? Here’s a quick rundown of six tried, tested and approved methods that could add up to a real difference:

1. First of all, try inserting a lead capture form in the first 15% of the video and see what happens. It might sound like an odd idea, trying to capture leads early in the video, but it often proves surprisingly effective. A study carried out by Wistia on 15,000 videos with lead capture forms found that those placed early on had the highest conversion rates of all.

2. Next up, never underestimate the power and influence of a smiling face. In terms of thumbnails, studies have shown that those featuring smiley human beings tend to attract far more clicks than those of text, random images or glum-looking people. It seems we can’t resist a smile!

3. Keeping your videos short and as entertaining as possible from the word go is also of the utmost importance. Engagement it near total at the beginning, though immediately begins to fade away as time goes on. The shorter the video and the more entertaining therefore, the better the engagement from start to finish.

4. Focusing on trust and personality can also make a big difference to your videos. Think about how you can reach out to your audience in an instant, in a way that might prove impossible with static text. Putting a face and human quality to your business can transform the way it is interpreted by your target audience.

5. Don’t forget that there’s always the option of sending personalised videos to your target audience members, or at least videos that appeal directly to much smaller groups. When the recipient feels as if they are being addressed directly, the video’s message and influence increase exponentially.

6. Last but not least, use marketing automation to leverage video viewership. Roughly translated, use tools that allow you to see who has watched say 25%, 75% or 100% of your video, in order to know how, when and with what to target them.

How to Provide SEO Services in 2016

seo_servicesProviding SEO services successfully in 2016 is a whole different ball game. The rulebook has been rewritten dozens of times and what used to prove effective can now prove quite to the contrary.

So if you’re looking to get it right with SEO from a 2016 perspective, what should you be focusing your efforts on?

1. The Rise and Rise of Social

Well, the one thing we know isn’t going to change in the years and decades to come is the power and influence of social. Research has shown that more than 80% of marketers already use social media, but chances are this will edge ever closer to the 100% mark going forwards. If you don’t hack into the power of social media as part of an SEO strategy, you’re missing out.

2. Video Gains Traction

Not only do videos tend to get up to 50 times better organic page ranks than standard text, but video content is also infinitely more engaging, persuasive and shareable. Click-through rates are also exponentially higher for video content, adding up to an era where overlooking the power of video could be quite catastrophic.

3. Mobile Optimisation a Must

It’s no longer a case of being mobile-friendly; it’s a case of being mobile-focused. Right now, 80% of consumers are using mobile devices for purchases, more than 1.2 billion use their devices to access the web and mobile search has well and truly overtaken desktop in most key global regions. Armed with these figures alone, you should be able to work out exactly how critical focus on mobile SEO really is.

4. Going Local

Last up, as mobile devices become more intrinsically woven into the fabric of the consumer’s everyday life, local SEO will continue to grow in power and importance. Consumers these days are more interested in the opportunities and service providers in their immediate vicinity than those in far-off locations. Instead of casting marketing nets too wide, those that focus on local are right now attracting the most interest.

10 tricks to increase conversion rate

content marketing

It is a goal for every website business to make money. What would be the need of so many website visitors and no profits? We understand it is not easy to attract and convert website visitors to customers. However, here are 10 tricks to increase conversion rate on your website:

1. Relevant and readable content

You want to make the information to get to everyone, including the half literate. Highlight the crucial points in the simplest but informational form. Ensure the points follow a readable format.

2. Create a comprehensive FAQs sheet

Do not assume they know anything while making the FAQ sheet. Cover all areas including those that you think are obvious. However, they should all relate to the nature of business and the answers should be helpful.

3. Include limited offers and promotions

content tipsThe deadlines of the promotions make the products look urgent. Everyone loves discounts and offers and it is among the 10 tricks to increase conversion rates, which works.

4. Pricing strategy

Your aim is to turn any visitor to a customer. If you can, make the prices strategically lower than for other sites. In addition, convince the website visitor on the quality of the products in relation to the price. Quality is expensive and they will pay for it comfortably.

5. Use a call-to-action language

It is a directional type of strategy where you advise the visitor on what they should do. Make sure it ends every description or page and make it visible to all. This should be an essential part on your web design.

6. Focus on benefits of product

Although the product features are important, focus on the benefits of using the product. With this, every reader will see what the product can do for him or her. These benefits will explain the need for the features.

7. Customer reviews

CustomerReviewsThey give a big boost in the 10 tricks to increase conversion rate. The website visitor will assess the quality of the product depending on the testimonial available. Include the latest and for each product on sale.

8. Related products trick

This trick ensures that any website visitor will know of many of your products. In addition, they might be interested in the related items and it will be to your advantage. Some of the related items will convince the customers of genuinity.

9. Deliver procedures

Among the 10 tricks to increase conversion rates, this is the latest trick. It is important to have free delivery services especially for products bought in bulk. You can add small charges if free shipping will be of loss to the business.

10. Product demonstrations

This sums up the 10 tricks to increase conversion rates on your business site. Create videos on the product in action especially from customers. This will prolong visitors’ time and promote interest.

Top five SEO Factors In The Year 2016

chartLocal SEO has become so important nowadays, especially if your business depend on local customers. You need people within your area to be able to find you online when they search for particular keywords quickly. Google is the most known search engine with over 66% of the market share, but some countries or regions still depend on their local search engines. This implies that you need to Search engine optimization targeting your locality.

If you are already engaged in business or are just starting, you might understand that a lot of customers depend on search engines to make their purchase decisions especially when it comes to B2B or B2C businesses. This is why you need to step up your game in local search engine optimization.
Follow the following factors to optimize your local SEO

Mobile phones 11. Optimize your website for mobile users
Recently search engines like Google have included mobile optimization as a ranking factor in their algorithms. Besides that, the most important thing you should know is that mobile search request has already doubled desktop search request as the number of mobile users increase daily. People find it easier to browse search engines using their mobiles which are handy rather than using laptops or desktop computers. That gives great opportunities for your business to give your mobile users a great experience so they will keep coming back to your mobile optimized website. This will allow you to provide them with a better shopping experience which will ultimately increase your sales and generate more revenue for your business.

2. Optimize for Voice Search
Voice search is becoming more popular day by day as users find it easier and more enjoyable to use voice application on their mobile devices. Some people simply use it when they are busy driving or simply doing something else that won’t allow them to type their request into the search bar. Whichever way, you should also follow your customer’s trends and optimize your keywords to be compatible with the voice search results. This is other means of getting your mobile customers to your websites as most of these voice searchers are coming from the mobile devices

3. Business listing on Search engines
business listingNowadays people like to search for local businesses listed on Google like Google. For an example, let’s say you search for a local pizza joint, Google will return a list of Pizza restaurants close to you with addresses and phones numbers. This is because those businesses have listed their business in online that way. This alternative way of getting targeted local customers and your operational requirements to do the same. Consider listing your direct data in the search engine so you can attract your local clients.

4. Offer Great customer experience
After the above three points, what matters next is how you treat your clients and make sure they are happy. Some experts have already estimated that very soon most business will be done strictly online and how you treat your consumer’s counts a lot. From their coming to your website till they leave or close your pages, you need to make them feel at home and easy accessing your content together with best offers they could ever find anywhere. This makes them not just keep coming back but also they help market your business by telling others about your offers. It is better to make your customers totally comfortable and satisfied than earning a huge profit.

5. Add
is a markup tool that you can put in the code number of your website,it incorporates many functions , for example telling the google which i  mages in your website are your business logos, letting Google locate your business reviews, your company profiles, videos and so on. Because there so many SEO experts in the market today, you should consider those that you can afford and are appropriate for you.

How Can Website Design Affect SEO?

web design

Most companies are under the false impression that SEO only relates to keywords. Years ago this would be the case; companies would choose keywords relating to their business and stuff them into everything they did online. These days Google has put a number of algorithms in place to eliminate over stuffing.

These days your website design has a serious impact on your SEO success. Before understanding how your website design will have an impact on your search engine optimisation, it’s a good idea to get an understanding on the different website designs available and how they can impact your SEO success.

The first website design to look at is the parallax design. This particular design puts your entire website on one single page. While this is unique and interesting, making use of menus, it is not very SEO effective. This particular design reduces the impact your keywords will make on search engines, not to mention there are less pages to be ranked, thereby affecting your ranking in search engine results.

seo1The important ways your website design will affect the SEO of your site is based on five very important factors. While you have some idea of the types of website designs available, it’s how they function and the features they include that can make a difference, ensuring search engines find your site, rank it correctly and help you achieve online success.

When designing your website, whether you’re changing your current website to increase your traffic or you’re designing a brand new site to grow your new business and push it forward, you need to ensure the site is easy to navigate. Google uses internet crawlers that constantly monitor the internet and search through the pages you have online.

If the crawler arrives on your page and struggles to make it through the navigation, it will have a negative impact on your site in search engine results. Navigation is essential to the success of your business online, ensuring your customers find products and services they are searching for quickly and easily.

The speed in which your pages loads is just as important as you website navigation. It is common knowledge that customers will leave your site if your pages take more than a few seconds to load. When designing your site, ensure you and your design team in a very close attention to your page loading speeds, as this will have a significant impact on your SEO success.

The third way you website design will affect the SEO of the website is the number of pages you have. Obviously the more pages, the more the search engine has to rank. If you only have two pages, then you only have two pages to be ranked in search engine results, more pages means more visibility.

Make use of local information. The new Google algorithms are focusing extensively on local searches. Ensure your company address and contact details is on every single page of your website to help you achieve good results in local searches.