Tag «seo»

Choosing the right keywords for optimisation

Adding the right keywords to your contents is critical for your SEO. Keywords can be applied to the title and throughout the content to make it effective. So to help you add in the right keywords to your article, we’ve gathered the following basic tips to get you started.

Consider your topic

Find out the main subject and the main theme. How can the readers benefit from reading your article, what would they gain?  Also what questions does it contain and how is it answered?

Go with the long tail

Now that you have researched your keywords, you might get stuck with choosing keywords that are too mainstream or has too many high search volume. If this happens, you can always try the long tails which in layman’s terms using keywords that have 3 or more phrases as some could be utilised for the topic. You can always check the phrases on Google Analytics to find out about the phrases.

List your keywords

Before using an automated keyword search tool, you need to ask yourself what would you type in the search engine if you wanted to find content on the same topic. So list all of the keywords that you can think of on paper. Make sure that the keywords are no less than two words!

Research your keywords

Once you have a list of keywords, it’s time to research about each of them. The Google Keyword Planner can come in handy for this task especially if you’re looking for a free keyword search tool.

Double the keyword

Keywords that contain a high volume search can be applied to your long tail phrase and can be placed on your content twice as they can be a useful keyword for your content.

Place your keyword in the headline

Putting the keywords in your headline could have a positive effect on your ranking especially if you are looking to rank them on the first pages. The headlines are the first thing you see on a search engine, so it’s important that the main keywords are in place.

The Best SEO Tools

For many business owners, it’s hard to keep up with the new trends in SEO as there are always new methods and trends that are being published. It can also be very time consuming to learn and improve your skills on SEO. Luckily there are now many tools that can help you increase your rankings without taking too much of your time. These devices are designed and automated for easy and faster use. More and more business are now signing up to this tools as it can help you save time and improve rankings faster. Let’s take a look at some of the best SEO tools that are available in the market.

Content Intel – MozBar

One of the methods that we all use is looking at our competitor’s website and collecting intel and other information that we can use to improve our website. MozBar will give you just what you’re looking for when it comes to finding out your competitor’s full Intel. Not only does it provide you with lots of information at once, but the tool is also available for free. It’s no wonder why many businesses rely on this tool.

Link Building – BuzzStream

Link Building is an important factor for building your SEO. Link building is also very time consuming, BuzzStream created this tool that will help you find a list of quality influencers that can enhance the quality of your website and improve your rankings.

Keyword Research – SEMRush

Keywords are everything to SEO. Without having the right keywords for your niche then you won’t get very far in the search engine. This is where SEMRush can help you find the best keywords that will have a high impact on your rankings. The tool also tells you which keywords you can ignore. It provides an in-depth report on keywords.

5 SEO Tips To Get Your Website To The Top Of Google Search After Penguin 4.0 Update

penguinIt may have been a while back now, but millions are still struggling to get their sites back to strength since Google’s Penguin 4.0 update. Both organic and paid search have transformed massively over recent months and years, making it difficult to know where and how to start the climb-back.

So with this in mind, here’s a quick rundown of 8 tried and tested SEO tips to help give your business and your website a nudge in the right direction:

1. First up, be sure to optimise your website in accordance with how Google’s Rankbrain AI system gets the job done. The long and short of it being that you need to focus on the kinds of unique long-form queries and answers that are becoming the new face of search. To do this, you need enough original content to provide context for your keywords. It takes time, research and trial & error to get it right, but it’s the only way forward right now.

2. Next up, be aware of the fact that not only are consumers these days anything but brand-loyal, but they are also active all the time and ready to act in an instant. As such, strong focus on ‘near me’ search queries is highly advisable, rather than attempting to cast your SEO net too wide.

3. Also important is optimising for voice search and natural language. Now more than ever, consumers are beginning to turn to voice search as their primary search method, which in every instance creates search terms and results that are very different to those of text search.

4. Try to tailor your optimisation efforts in a manner that provides direct answers to the kinds of questions your target audience members ask. The more specific you are, the better your chances of ranking highly. Your content could even appear in a “rich snippet” which highlights it at the top of the results pages, if it ranks highly enough and is formatted in such a way that Google sees it as a trusted answer to a question.

5. Last but not least, most of the power and influence these days may be in organic listings, but PPC still holds its own unique value. So while paying in hard currency to get your brand and website to the top of the rankings may seem like a con at times, it is at least an approach that’s largely guaranteed to work!

Top five SEO Factors In The Year 2016

chartLocal SEO has become so important nowadays, especially if your business depend on local customers. You need people within your area to be able to find you online when they search for particular keywords quickly. Google is the most known search engine with over 66% of the market share, but some countries or regions still depend on their local search engines. This implies that you need to Search engine optimization targeting your locality.

If you are already engaged in business or are just starting, you might understand that a lot of customers depend on search engines to make their purchase decisions especially when it comes to B2B or B2C businesses. This is why you need to step up your game in local search engine optimization.
Follow the following factors to optimize your local SEO

Mobile phones 11. Optimize your website for mobile users
Recently search engines like Google have included mobile optimization as a ranking factor in their algorithms. Besides that, the most important thing you should know is that mobile search request has already doubled desktop search request as the number of mobile users increase daily. People find it easier to browse search engines using their mobiles which are handy rather than using laptops or desktop computers. That gives great opportunities for your business to give your mobile users a great experience so they will keep coming back to your mobile optimized website. This will allow you to provide them with a better shopping experience which will ultimately increase your sales and generate more revenue for your business.

2. Optimize for Voice Search
Voice search is becoming more popular day by day as users find it easier and more enjoyable to use voice application on their mobile devices. Some people simply use it when they are busy driving or simply doing something else that won’t allow them to type their request into the search bar. Whichever way, you should also follow your customer’s trends and optimize your keywords to be compatible with the voice search results. This is other means of getting your mobile customers to your websites as most of these voice searchers are coming from the mobile devices

3. Business listing on Search engines
business listingNowadays people like to search for local businesses listed on Google like Google. For an example, let’s say you search for a local pizza joint, Google will return a list of Pizza restaurants close to you with addresses and phones numbers. This is because those businesses have listed their business in online that way. This alternative way of getting targeted local customers and your operational requirements to do the same. Consider listing your direct data in the search engine so you can attract your local clients.

4. Offer Great customer experience
After the above three points, what matters next is how you treat your clients and make sure they are happy. Some experts have already estimated that very soon most business will be done strictly online and how you treat your consumer’s counts a lot. From their coming to your website till they leave or close your pages, you need to make them feel at home and easy accessing your content together with best offers they could ever find anywhere. This makes them not just keep coming back but also they help market your business by telling others about your offers. It is better to make your customers totally comfortable and satisfied than earning a huge profit.

5. Add Schema.org
is a markup tool that you can put in the code number of your website,it incorporates many functions , for example telling the google which i  mages in your website are your business logos, letting Google locate your business reviews, your company profiles, videos and so on. Because there so many SEO experts in the market today, you should consider those that you can afford and are appropriate for you.

How Can Website Design Affect SEO?

web design

Most companies are under the false impression that SEO only relates to keywords. Years ago this would be the case; companies would choose keywords relating to their business and stuff them into everything they did online. These days Google has put a number of algorithms in place to eliminate over stuffing.

These days your website design has a serious impact on your SEO success. Before understanding how your website design will have an impact on your search engine optimisation, it’s a good idea to get an understanding on the different website designs available and how they can impact your SEO success.

The first website design to look at is the parallax design. This particular design puts your entire website on one single page. While this is unique and interesting, making use of menus, it is not very SEO effective. This particular design reduces the impact your keywords will make on search engines, not to mention there are less pages to be ranked, thereby affecting your ranking in search engine results.

seo1The important ways your website design will affect the SEO of your site is based on five very important factors. While you have some idea of the types of website designs available, it’s how they function and the features they include that can make a difference, ensuring search engines find your site, rank it correctly and help you achieve online success.

When designing your website, whether you’re changing your current website to increase your traffic or you’re designing a brand new site to grow your new business and push it forward, you need to ensure the site is easy to navigate. Google uses internet crawlers that constantly monitor the internet and search through the pages you have online.

If the crawler arrives on your page and struggles to make it through the navigation, it will have a negative impact on your site in search engine results. Navigation is essential to the success of your business online, ensuring your customers find products and services they are searching for quickly and easily.

The speed in which your pages loads is just as important as you website navigation. It is common knowledge that customers will leave your site if your pages take more than a few seconds to load. When designing your site, ensure you and your design team in a very close attention to your page loading speeds, as this will have a significant impact on your SEO success.

The third way you website design will affect the SEO of the website is the number of pages you have. Obviously the more pages, the more the search engine has to rank. If you only have two pages, then you only have two pages to be ranked in search engine results, more pages means more visibility.

Make use of local information. The new Google algorithms are focusing extensively on local searches. Ensure your company address and contact details is on every single page of your website to help you achieve good results in local searches.