Category «Conversion Rate Optimization»

6 Ways to Use Video to Increase Conversion Rates

conversion_rateBeen wondering how you can work with video to send conversion rates in the right direction? Here’s a quick rundown of six tried, tested and approved methods that could add up to a real difference:

1. First of all, try inserting a lead capture form in the first 15% of the video and see what happens. It might sound like an odd idea, trying to capture leads early in the video, but it often proves surprisingly effective. A study carried out by Wistia on 15,000 videos with lead capture forms found that those placed early on had the highest conversion rates of all.

2. Next up, never underestimate the power and influence of a smiling face. In terms of thumbnails, studies have shown that those featuring smiley human beings tend to attract far more clicks than those of text, random images or glum-looking people. It seems we can’t resist a smile!

3. Keeping your videos short and as entertaining as possible from the word go is also of the utmost importance. Engagement it near total at the beginning, though immediately begins to fade away as time goes on. The shorter the video and the more entertaining therefore, the better the engagement from start to finish.

4. Focusing on trust and personality can also make a big difference to your videos. Think about how you can reach out to your audience in an instant, in a way that might prove impossible with static text. Putting a face and human quality to your business can transform the way it is interpreted by your target audience.

5. Don’t forget that there’s always the option of sending personalised videos to your target audience members, or at least videos that appeal directly to much smaller groups. When the recipient feels as if they are being addressed directly, the video’s message and influence increase exponentially.

6. Last but not least, use marketing automation to leverage video viewership. Roughly translated, use tools that allow you to see who has watched say 25%, 75% or 100% of your video, in order to know how, when and with what to target them.

10 tricks to increase conversion rate

content marketing

It is a goal for every website business to make money. What would be the need of so many website visitors and no profits? We understand it is not easy to attract and convert website visitors to customers. However, here are 10 tricks to increase conversion rate on your website:

1. Relevant and readable content

You want to make the information to get to everyone, including the half literate. Highlight the crucial points in the simplest but informational form. Ensure the points follow a readable format.

2. Create a comprehensive FAQs sheet

Do not assume they know anything while making the FAQ sheet. Cover all areas including those that you think are obvious. However, they should all relate to the nature of business and the answers should be helpful.

3. Include limited offers and promotions

content tipsThe deadlines of the promotions make the products look urgent. Everyone loves discounts and offers and it is among the 10 tricks to increase conversion rates, which works.

4. Pricing strategy

Your aim is to turn any visitor to a customer. If you can, make the prices strategically lower than for other sites. In addition, convince the website visitor on the quality of the products in relation to the price. Quality is expensive and they will pay for it comfortably.

5. Use a call-to-action language

It is a directional type of strategy where you advise the visitor on what they should do. Make sure it ends every description or page and make it visible to all. This should be an essential part on your web design.

6. Focus on benefits of product

Although the product features are important, focus on the benefits of using the product. With this, every reader will see what the product can do for him or her. These benefits will explain the need for the features.

7. Customer reviews

CustomerReviewsThey give a big boost in the 10 tricks to increase conversion rate. The website visitor will assess the quality of the product depending on the testimonial available. Include the latest and for each product on sale.

8. Related products trick

This trick ensures that any website visitor will know of many of your products. In addition, they might be interested in the related items and it will be to your advantage. Some of the related items will convince the customers of genuinity.

9. Deliver procedures

Among the 10 tricks to increase conversion rates, this is the latest trick. It is important to have free delivery services especially for products bought in bulk. You can add small charges if free shipping will be of loss to the business.

10. Product demonstrations

This sums up the 10 tricks to increase conversion rates on your business site. Create videos on the product in action especially from customers. This will prolong visitors’ time and promote interest.